Private-label food box brief
Before print, capture product name, net quantity, SKU, dimensions, and panel reserves in the brief. Grapxo turns brief into dieline + vector art — a design engine, not an image model.
Must-haves in the brief
Without product name, net quantity, SKU, target shelf, and box dimensions (L/W/H or a dieline reference), artwork will not sit on panels. If unknown, note printer/die dimensions in the brief.
Structure vs surface
Dieline / carton style is structure; color, type, and logo are surface. Separate them in the brief. See dieline and print-ready dieline pages for structure.
Legal-field panel reserve
Reserve panels for mandatory info fields. Content accuracy is the brand’s and adviser’s responsibility; the studio helps with readable layout.
Brand kit and Grapxo flow
Attach logo, color, and type notes to the brief. Flow: chat → brief → dieline + vector artwork. The marketing site informs; production opens in the studio. Questions: merhaba@grapxo.com.
Frequently asked questions
Are dimensions required in a private-label brief?
Yes — without L/W/H or a dieline reference, artwork will not fit panels. If you do not know them yet, note printer/die size in the brief.
Does Grapxo fill the brief for me?
Chat helps clarify needs; legal copy and brand decisions stay yours. Output is dieline + vector surface.
For private label, label or box?
Depends on format. If unsure, see label vs box and the food hub; a common pattern is bottle label + outer carton.